Contact Segments

Segments let you group contacts based on shared attributes or behaviors.

Creating segments

From the Contacts page, click "Create Segment" and define your filter rules. You can combine multiple rules with AND/OR logic. For example: engagement score > 70 AND lifecycle stage = "paid".

Smart segments

Smart segments update automatically as contact data changes. If a contact's engagement score drops below your threshold, they are automatically removed from the segment. This keeps your targeting always up to date.