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Workflows Overview

Last updated 2026-04-01

Workflows are visual automations you build with a drag-and-drop canvas. They let you automate repetitive tasks by defining triggers, conditions, and actions.

How workflows work

Every workflow starts with a trigger — an event that kicks off the automation. When the trigger fires, the workflow evaluates conditions and executes actions. For example, you can automatically assign conversations from VIP customers to a senior agent, or send a follow-up message when a ticket has been waiting too long.

Workflow components

  • Triggers — events that start the workflow (new conversation, message received, etc.)
  • Conditions — rules that filter when the workflow runs (channel, customer type, etc.)
  • Actions — what happens when the workflow runs (send message, assign, create ticket, etc.)
  • Branches — conditional paths for different scenarios

AI agents can also trigger workflows during conversations, combining AI intelligence with structured automation.

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